Cookie Policy

How we use cookies and similar technologies on our website

Last Updated: October 10, 2023

This Cookie Policy explains how Help for Pensioners ("we", "us", or "our") uses cookies and similar technologies on our website. It explains what these technologies are and why we use them, as well as your rights to control our use of them.

Please read this policy carefully to understand how cookies are used on our website. This Cookie Policy should be read alongside our Privacy Policy which explains how we use your personal information.

1. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and to provide information to the owners of the site.

Cookies allow a website to recognize your device and remember if you've been to the website before. They can be used to store your preferences, remember what's in your shopping basket, help you navigate between pages efficiently, and generally improve your experience of a website.

2. Types of Cookies We Use

We use different types of cookies for different purposes. These can be categorized as follows:

2.1 Necessary Cookies

These cookies are essential for the website to function properly. They enable core functionality such as security, network management, and accessibility. You may disable these by changing your browser settings, but this may affect how the website functions.

2.2 Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This allows us to improve the website based on user behavior and ensures we're providing the content and functionality that visitors want.

2.3 Marketing Cookies

These cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers.

3. Specific Cookies We Use

Here is a list of the main cookies that are set by our website:

Cookie Name Type Purpose Duration
cookie_consent Necessary Saves your cookie consent preferences 1 year
cookie_preferences Necessary Stores your cookie preferences settings 1 year
_ga Analytics Used by Google Analytics to distinguish users 2 years
_ga_[ID] Analytics Used by Google Analytics to persist session state 2 years
_gid Analytics Used by Google Analytics to distinguish users 24 hours
_fbp Marketing Used by Facebook to deliver a series of advertisement products 3 months

4. Third-Party Cookies

Some cookies are placed by third parties on our website. These third parties may include:

  • Analytics providers (such as Google Analytics)
  • Social media platforms (such as Facebook, Twitter, LinkedIn)
  • Advertising networks

These third parties may use cookies, pixels, or other tracking technologies to collect information about your use of our website and other websites. This information may be used to, among other things, analyze and track data, determine the popularity of certain content, and better understand your online activity.

5. How to Manage Cookies

5.1 Cookie Preferences

When you first visit our website, we will present you with a cookie banner that allows you to accept or reject certain types of cookies. You can change these preferences at any time by clicking on the "Cookie Settings" link in the footer of our website.

5.2 Browser Settings

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org.

Find out how to manage cookies on popular browsers:

Please be aware that restricting cookies may impact the functionality of our website.

5.3 Opting Out of Specific Third-Party Cookies

For cookies served by third parties, you can often opt out directly with the third party:

6. Pixel Tags/Web Beacons

We may use "pixel tags," also known as "web beacons," which are small electronic files used to track how users navigate through a website. Pixel tags are often used in combination with cookies to track activity on a site by a particular browser on a particular device.

7. Do Not Track

Some web browsers may transmit "Do Not Track" signals to the websites with which the user communicates. Because of differences in how web browsers incorporate and activate this feature, it is not always clear whether users intend for these signals to be transmitted, or whether they even are aware of them.

We currently do not take action in response to these signals. If and when a final standard is established and accepted, we will reassess how to respond to these signals.

8. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. Any changes will be posted on this page with an updated revision date. Please check back periodically to stay informed about our use of cookies.

9. Contact Us

If you have any questions about our use of cookies or other technologies, please contact us at:

Help for Pensioners
123 Elder Street
London, SW1A 1AA
United Kingdom
Email: [email protected]
Phone: +44 20 7946 0825